Films and Film Festivals: A Press Page Tells Your Story
A Press Page Tells Your Story
In the ever-evolving world of independent filmmaking and film festivals, a consistently updated press page is not just a bonus feature—it is an essential tool for success and it is a perfect storyteller. Whether you’re a filmmaker trying to make your mark or a festival aiming to attract top-tier talent and audiences, a well-maintained press page amplifies your credibility, visibility, and opportunities by being a curated collage of highlights that show the evolution of your project.
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Credibility Through Visibility
For independent filmmakers, every piece of press coverage, no matter how small, adds to your legitimacy. When you link all your press—from major outlets to local blogs—on a dedicated page, you create a compelling narrative of your journey. Journalists, potential collaborators, and even investors often check your website before deciding to work with you. A sparse or outdated press page could leave them doubting your professionalism. On the other hand, a robust collection of articles, interviews, and reviews demonstrates that you’re serious about your craft and are gaining traction in the industry.
Similarly, film festivals benefit enormously from showcasing their media coverage. Highlighting articles, interviews with directors, and even attendee reviews can serve as testimonials to the festival’s quality and impact. A regularly updated press page shows stakeholders that your festival is relevant, celebrated, and worthy of attention.
Building Momentum
Momentum is everything in the world of independent film. When your project starts receiving attention, it’s crucial to keep the buzz alive. An updated press page ensures that anyone curious about your work can easily find a centralized repository of your achievements. It allows visitors to see how your project has grown over time, from initial announcements to festival screenings and beyond. This continuity helps build excitement and anticipation.
For film festivals, keeping your press page updated is a way to remind your audience and the media about your event’s ongoing significance. By linking all your press, you’re reinforcing your festival’s story—how it’s grown, the talent it attracts, and its cultural importance. This consistency can lead to greater attendance and even sponsorship opportunities, as potential sponsors will see the festival as a well-documented success.
Also, a press page is not just links to articles. Add your press releases, stills, and trailers to mold the narrative on your press page.
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Maximizing SEO and Discoverability
Many believe sharing their press on social media is enough, but a press page is a powerful SEO tool. Every linked article creates more pathways for search engines to index your website, making it easier for people to find you online. Including press from smaller outlets ensures that you’re capturing a wide range of keywords and phrases related to your project or festival. This enhanced discoverability can lead to new opportunities, from additional press coverage to partnerships.
Empowering Journalists and Fans
Journalists love accessible information. A press page with easily downloadable assets, such as high-resolution stills, trailers, and press releases, saves them time and makes their job easier. When you include links to all your press, you’re also providing a valuable resource for other journalists to reference previous coverage, which can lead to more nuanced and informed articles about your work.
And fans appreciate being able to follow your journey. An updated press page acts as a timeline, allowing them to relive your milestones and share your success with others. This emotional connection can turn curious viewers into a long-term fandom.
No Press Is Too Small
Some filmmakers and festivals hesitate to include coverage from smaller outlets, fearing it might seem unprofessional. In reality, every mention counts. Local coverage can often be the most authentic and passionate, and those smaller outlets are frequently the stepping stones to bigger opportunities. By linking every piece of press, you’re showing that you value and appreciate the support you’ve received.
A consistently updated press page is a powerful tool for independent filmmakers and film festivals. There are two steps in doing this. First, sign up for Google Alerts to find what’s out there. You may be pleasantly surprised by what already exists. And second, pitch, pitch, pitch. If you cannot hire a publicist, you can pitch to local press. Remember, no press is too small, so find that one person blog that fits you like a glove and you’ll find a relationship with a journalist who is growing with you. Also, always remember, by linking all your press on one page, you’re telling a comprehensive story of your journey and your project’s journey. That’s a forever thing. Future projects will link back to past projects, so keep the story of you online.