Brian Owens from Calgary International Film Festival: Interviews; Regional Film Fests killing it (versus being killed)
Brian Owens: The swing to ticket bundles, away from single tickets, was pretty incredible. That formed the vast majority of our box office revenue this year. We lowered the cost and set the overall price of tickets to be the same whether you were in the cinema or viewing at home. It made the bundles even more flexible and adaptable in case further in-cinema restrictions were rolled out. More people saw multiple films, and new audiences dove right in without being concerned over a cancellation or postponement.